Amex wanted to target a millenial audience to show them that they could use their rewards points in a whole variety of every day ways. We made three different executions with three different partners, Uber, Starbucks and Deliveroo and then created versions for use on digital and social channels.
Client: American Express
Agency: Digitas
Production Company: Hocus Pocus Studio
Creatives: Lee and Jade Trott
Creative Director: Rob Ferneyhough
