The American Express Platinum Card relaunched around the world with a metal card. Amex wanted something to highlight the new form factor. We follow it’s creation from raw material, through liquid to solid and finally finished card. A whole suite of assets were created which were adopted all over the world in 13 markets. The initial campaign was for social channels but the spots have been used across platforms including digital, TV, cinema campaigns and out of home.
My role: Creative Director
Client: American Express
Agency: Digitas
Production Company : Mainframe
Creative Director: Rob Ferneyhough
Agency: Digitas
Production Company : Mainframe
Creative Director: Rob Ferneyhough
